Individual vs. uniform mass production (long-tail thinking)

• e.g. fashion, washing machine and hyperlocal distillery case studies
• enabled by communication, digital fabrication

Distributed vs. centralised

• e.g. washing machine case study
• enabled by communication, digital fabrication,
  role of money

Open monitored processes

• e.g. digital archives, drug testing policy
• enabled by communication, computation

Deconstructing knowledge, behaviour and experience

• e.g. health – just in time knowledge for paramedics
• enabled by communication, computation

Physical–digital ecologies

• e.g. mobile learning, books