Commoditising complexity
- e.g. Firefly
Control vs. measurement
- e.g. universal governor, Euro fighter, Segway, autonomous cars
Accuracy vs. computation
- e.g. FireFly, submarine tracking
Best vs. good enough
- ACID vs. noSQL, satisficing
Physical–digital ecologies
- e.g. mobile learning, books
Defuse sensing and opportunistic data
- e.g. medical data, engine monitoring