Commoditising complexity

• e.g. Firefly

Control vs. measurement

• e.g. universal governor, Euro fighter, Segway, autonomous cars

Accuracy vs. computation

• e.g. FireFly, submarine tracking

Best vs. good enough

• ACID vs. noSQL, satisficing

Physical–digital ecologies

• e.g. mobile learning, books

Defuse sensing and opportunistic data

• e.g. medical data, engine monitoring